Actively Collected Information

You may be asked to provide personal information if you wish to register as a user of the Site, to submit information or request information from us, or to use the services offered through the Site, such as, making purchases in our Online Store, using your My AKC account, donating to AKC Reunite Canine Support and Relief Fund, and registering a dog or litter through our online system. This personal information includes information that identifies you (whether directly or indirectly) such as your name, postal address, e-mail address, telephone number, or other demographic information, and any other information you voluntarily provide.

If you decide to make any purchases through the Site, we will collect your payment card information and shipment information, including without limitation your credit/debit card number, credit/debit card expiration date, credit/debit card type (Visa, MasterCard, Discover, or American Express), and name and address in order to bill you for and ship such purchase.

B. Passively Collected Information

We may collect certain information about your use of the Site through the use of tracking technologies or by other passive means. We may use analytics applications such as Google Analytics to help us collect and analyze this information. This "passively collected" information includes, but is not limited to, the domain name of the website that allowed you to navigate to the Site, search engines used, the internet protocol ("IP") address used, the length of time spent on the Site, the pages you looked at on the Site, other websites you visited before and after visiting the Site, your browser type, the frequency of your visits to the Site, and other relevant statistics,